Chocolate

Chocolate A Bittersweet Saga of Dark and Light
Comments -
1.By the late 1800's, Europeans were used to chocolate, and they wanted more. It was time for industrial advances. Germans were early masters of big chocolate. Five brothers named Stollwerck were obsessed with finding better ways to do things at their fast growing factory.
2. In the United States, Forest Mars and his sons fought bitterly among themselves before shaping a company that squared off against a common foe, Hershey. Their war was over market share.
3. These days, the company Nestle built now counts $65.5 billion a year in sales, and about 12 percent of that is chocolate. Nestle nearly bought Hershey Foods in 2002 for something close to $11 billion.
4. Big producers use complex production chains to ensure clean and consistent repititions of exactly what is ordered. The Mars family loses no sleep worrying that someone will stamp an off-center m on one of their little candies. A Cadbury bar tastes pretty much the same, anywhere and anytime, over its very long life span.
5. The success of Godiva is partly because so many people believe that Belgian chocolate is superior to all others. From my first day on the chocolate trail, I was obsessed by this obvious and overriding question: Who does make the best chocolate?
Questions -
1. With such a large market, why is there so much competition?
2. What started the feud between Mars and Hershey?
3. Why do people believe that foreign chocolate is superior to American?
4. What is the major difference between dark and milk chocolate?
Vocabulary -
1.inexplicably - not explicable; incapable of being accounted for or explained.
2. genteel - well-bred or refined; polite; elegant; stylish.
3. conglomerates - a corporation consisting of a number of subsidiary companies or divisions in a variety of unrelated industries, usually as a result of merger or acquisition.
Literay Terms -
1.settings - factories throughout Europe and the US.
2.exposition - All throughout Europe, chocolatiers experiment with chocolate and elements from their own country.
Outline -
Chocolatiers experiment and have great success' throughout Europe and the United States. The competition becomes fierce with undercutting and stealing of ideas. Major companies feud with each other while tryingt to become number 1.